The Pros and Cons of Facebook Commerce

Social media is constantly evolving to keep up with the times. Facebook used to be simply a way to see what your classmates were up to. Now, businesses can market and sell products on Facebook. While Facebook commerce is not the top way to sell products, Facebook is certainly becoming an important advertising tool. It is not without its faults, however. The value of Facebook depends largely on what businesses want to sell and who they want to sell it to.

Pros

1. Facebook Brings the Product to the Client 
With over 1.2 billion members, Facebook is a popular internet destination. Businesses can use Facebook to bring their products to the people, instead of waiting for the people to come to them. People do not go to webpages for products they are not already interested in or do not know about. They do use Facebook, however. By placing ads on Facebook, businesses can direct many more people to their website who might not be searching for them otherwise.

2. Clients Sharing Business Links Provides Free Advertising 
One feature of Facebook that can really benefit businesses is the “share” feature. When a business’s fans and supporters like and share a business’s Facebook page or product, they help get the word out to all of their friends and family, who may not be familiar with the business or product. Not only is this is free advertising, but potential clients are more likely to pay attention to advertising if it comes from their friends and family.

3. Updates in Clients’ Newsfeed Keep Businesses on Clients’ Minds 
Businesses on Facebook can keep their clients informed and up-to-date by publishing stories which appear in their clients’ newsfeeds. By regularly appearing in clients’ newsfeeds, businesses create familiarity and keep their business in the minds of their customers. By advertising new products, sales and promotions, businesses can keep their clients coming back to their website regularly.

 

 

 

Cons

1. Business Fees are Cost-Prohibitive for Very Small Businesses 
While it is possible to set up a Facebook online store so clients can buy products straight off of the Facebook business site, the monthly fees are cost-prohibitive to very small businesses. Many very small businesses create Facebook business pages to showcase their product but then actually sell their product elsewhere. This can be a hassle for very small businesses and their clients.

2. Facebook Does Not Reach Every Demographic 
While Facebook is used by many, it is not the best method of advertisement for every demographic. Companies who want to reach young children, the elderly, or people who do not have internet access are not likely to benefit from a social media website that is not frequented by these segments of the population.

3. Facebook is Not a Good Match for Every Product 
Furthermore, Facebook might not be the best choice for every product. Facebook marketing depends to a large degree on people liking and sharing products on Facebook. There are some products that most people would not be proud to use or want to share with their friends and family. These sorts of products would sell better using traditional advertising and websites.

Info source: Understanding Social Commerce and Its Benefits to Your Business