Category Archives: Digital Marketing
Give yourself a pat on the shoulder if you’ve decided to pursue a career as an entrepreneur. The journey is rewarding both personally and financially. However, it doesn’t come without its own obstacles. For entrepreneurs working to make their mark in the eCommerce industry, particularly within Malaysia, here are 5 useful tips that should be taken to heart.
Many aspiring entrepreneurs fail to plan for the long-term while others fail to plan at all. They buy a book or pay for training and then just dive right into it. This is a bold strategy for passionate entrepreneurs, but is not always the most effective way to introduce yourself to the market. Instead, know what you are doing and what you plan to do in the following year or two.
If you aren’t making mistakes, you’re probably doing something wrong. Though this doesn’t necessarily mean you should intentionally make mistakes, an online entrepreneur should not be afraid to take risks that could cost him/her money, time, or labor. If you do make mistakes, learn from them.
It is less expensive and more fruitful to make mistakes early as opposed to encountering them in the future when your business is already well-established.
Ask For Help
Sure, you’d want your brainchild all for yourself, but the reality is businesses reach scales that no single entrepreneur can handle by himself/herself. For web-based entrepreneurs, seek physical company incorporation in Malaysia by hiring professional virtual office providers. Having a physical headquarters makes your brand more legit and trustworthy in the eyes of local consumers.
Get Professional Web Design
Your website is the first point of contact with your customers. If it looks poorly constructed or lacks the vigor to excite customers, your sales and bottomline P/L will suffer year after year. Start the right way by getting professional web design and development services. You can either provide a draft of the design you want for the business or have the professional create one for you from scratch.
Offer Relevant Content
Different markets foster different audiences. Consumer demand in Malaysia may be slightly or completely different from consumer demand in U.S. states. Know your audience by conducting thorough research, surveys, and polls to accrue data regarding your target market. Furthermore, take the time and effort to visit ground level and meet your customers in person. This gives you a better understanding of who your ideal customers are, what they think about the product/service, and what opinions or thoughts they may have regarding your brand.
The road to building a well-established online business can be physically and mentally demanding. But having a plan and knowing the market space simplifies the process of building a profitable brand that can withstand the harshest economic conditions. In addition to these technical tools and resources, your personality and attitude as an entrepreneur will have considerable impact to your endeavors. Make sure you evaluate yourself and your suitability as a CEO before you enter the space.
When looking to build an e-commerce site, a company should try to save money as costs can quickly spiral out of control. Luckily, this is not difficult when an entrepreneur knows where to find cheap and free tools to improve a website. Here is a quick guide on how to create an inexpensive or free e-commerce site.
When buying a domain name, a business owner is taking the first step to creating and hosting an amazing website. Now, there are free domains out there, but this is one place where a person should spend some money. By purchasing a domain name, the business will shows it is serious and clients will remember the Web address with ease.
Now, a person can find a hosting plan for around five dollars a month. Included in most hosting plans is unlimited file transfers and email. This is all most people need as a webmaster can build a site that works with the hosting plan. Remember, for an e-commerce site, a business owner should never go for the free hosting options as this will cost them dearly in the long run.
There is plenty of available e-commerce software that can help an entrepreneur reach his or her goals. In fact, a site owner can use WordPress and set up all the software he or she desires. Most of these programs are free while others cost a few dollars. Other programs allow a person to track website visitors; with this, the company can improve upon the site and increase conversion rates. Remember, with the right software, one can build their site and maintain it without struggle.
When looking to create a nice site, some people do not want to use a CMS like WordPress or Drupal. Instead, many still want all the control to change and edit pages with ease. One way to do this is to buy, or find free, templates. With these outlines, a business owner can build a website and will not struggle changing or adding new pages. One place to check out is the FREE web store with EASY.my. At this site, a customer can find the template and get started without much searching.
When a person wants to build an e-commerce site, they must take time to understand their wants and needs. Once a person comprehends this, they will have an easy time setting up the perfect e-commerce site. Without a doubt when taking the time to build a site the right way, a business owner will see increased profits for his or her e-commerce site.
Looking at launching a new website can be exciting, but it can also be a trying time as well because of so much competition being present. This is when you need to know more about why you should start to plan an SEO campaign instead of just putting up any information. To do this properly you may have to contact an SEO company who can educate you or even put the plan in place. Some of the things to consider is what kind of help outside SEO services can offer your site. You should also figure out how you want to carry out your online marketing. Another great feature is figuring out how to balance your adwords management campaign.
Contacting an outside company may seem like it is a little odd. However, some of these companies are experts with search engine optimization on your site. When you have this type of work done on your site, it will generally lead to you being able to have the search engines finding your site easier. Then you do not have to be so concerned about how to run the rest of your marketing campaign as long as the proper words are up.
Second you may find out different plans to help with the search engine marketing aspect of your site. Now this does not mean having your site fully primed, but using other sites to link back into yours. When you do this, it can lead to your site having a higher ranking for your target word because of the links. Without this type of assistance, it is easy to select the wrong words or even sites to link back to yours with and this can lead to your site growing in popularity based off of these links.
At times Google AdWords pay per click advertising can be the best way to go. Now this depends on what kind of product you are selling. However, if you have a high enough profit margin or good return on investment then this could be the best way to advertise your site. Then you will no longer have to be concerned about your site not showing up, but you will have to pay for some advertising fees on a regular basis to keep your ads showing up.
Getting your new website up and running properly is easy to do. However, the difficult part is finding the proper traffic for your site because you may have never considered having it properly prepared for the search engines. This is the time you should learn more about launching an SEO campaign for your site. The first thing you need to do is find an SEO company who will educate you about the plan to use. Some of the things they may consider teaching you about is how to find an outside SEO services company. You may also learn how to carry out the online marketing for your site. Finally you can learn how to properly use and balance your Google adwords services.
Learn the next tips: Applying Google Adwords into SEO Strategy
Google’s Matt Cutts | How to Get Better Visibility on Google
Apart from Search Engine Optimization (SEO), Pay-per-Click (PPC) programs like Google AdWords, Yahoo Search Marketing and Microsoft adCenter, lets you advertise on Google, Yahoo and Bing respectively. Among the 3 PPC programs, AdWords is the most popular because it has greater reach due to Google’s popular search engine, which receives about 70% of the total global search volume.
AdWords works on a bidding system, whereby you put in a maximum bid price for your targeted keywords, and your ads have the highest chance to be seen if your bid is the highest. Of course this is a very simplified version because Google considers many other factors like Quality Score, which looks at things like the relevance of your ad copies to your keywords, the relevance of your landing pages, etc.
AdWords also comes with a slew of other powerful capabilities like a geo-targeting feature which essentially lets you target your audience by their country, all the way to the city level. AdWords also has a powerful reporting tool, that can be integrated with Google’s other full-featured website tracking and reporting suite called Google Analytics.
Although AdWords was designed as a DIY service, it can be quite technical and requires a lot of manual checking and optimization. For example, many folks that I’ve spoken to don’t have a clue about Quality Score and Keyword Matching.
Hence, a good option is to outsource the job to an Google AdWords campaign provider, like SearchGuru in Malaysia. Apart from ensuring that you get an “optimized” campaign, i.e. low CPC, high ad postions and great conversions, these AdWords experts can also help you manage the campaigns so that you can spend your precious time on your business instead.
Charges are usualy either flat rate or a percentage of the total ad spend (usually around 30%). The former would be a better option because in the latter, the provider may maken you spend more on your campaign so that he/she makes more in fees. Anyway, it’s best to shop around and get a few quotes – there are many AdWords providers in the Malaysia currently. Good luck and happy hunting!
If you are someone who has often wondered if URL shortening services like Bit.ly and Tiny9.com produce search engine-friendly URLs, well, we do. All the shortened URLs use permanent 301 redirects which are useful for SEO.
If you are new to SEO, it basically stands for Search Engine Optimization and describes the process of optimizing your website to rank higher in the Search Engine Results Pages (SERPs). The higher your website ranks in the SERPs for the targeted keywords, the more clicks (i.e. sales leads) you receive and hence, the more money you make – at least in theory.
So anyway, if you’ve ever wondered, shortened URLs produced by us, Bit.ly, etc. are SEO-friendly.